A field experiment testing the utility of regulatory fit messages for promoting physical activity

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A Field Experiment Testing the Utility of Regulatory Fit Messages for Promoting Physical Activity.

Guided by regulatory focus theory, we examined whether messages tailored to individuals' promotion- or prevention-goal orientation (regulatory focus) elicit positive thoughts and feelings about physical activity and increase participation in physical activity. Inactive participants (N = 206) were assigned randomly to receive either promotion-focused or prevention-focused messages encouraging ph...

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Regulatory fit messages and physical activity motivation.

Targeted communication about health behaviors seems to be more effective than mass communication in which undifferentiated audiences receive identical messages. Regulatory focus is psychological variable that can be used to build two target groups: promotion-focused or prevention-focused people. It is hypothesized that targeting messages to an individual's regulatory focus creates regulatory fi...

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Reflective and impulsive processes explain (in)effectiveness of messages promoting physical activity: a randomized controlled trial.

OBJECTIVE The present study tested whether taking into account both the reflective and the impulsive processes of physical activity (PA) is helpful in understanding how, and for whom, PA-promoting messages will be (in)effective in changing behavior. METHOD Participants (N = 101) were presented with a persuasive message promoting either PA (experimental condition) or healthy eating (control co...

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ژورنال

عنوان ژورنال: Journal of Experimental Social Psychology

سال: 2008

ISSN: 0022-1031

DOI: 10.1016/j.jesp.2007.07.013